Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Retailers offer fuel perks as consumers look for relief from $4 gas amid U.S.-Iran war

This story was originally published on sister site, Modern Retail.

As gas prices climb, companies are rolling out limited-time fuel perks to attract cost-conscious shoppers, boost foot traffic and provide some relief at the pump.

For example, Amazon is offering fuel savings for Prime members on Fridays — up to 20 cents per gallon — through May 29. Kroger quadrupled fuel points on two weekends in late March and early April to “[give] customers more ways to stretch their budgets,” the company said in a news release.

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NHL looks to TikTok to capitalize on Heated Rivalry and Olympics as it grows beyond U.S. and Canada

The National Hockey League is turning toward TikTok as it works to recruit more fans and expand ice hockey’s footprint in markets beyond the United States and Canada.

The NHL’s most recent season brought it the best viewership figures in 14 years, with games on ESPN, ABC and TNT averaging 546,000 viewers — a 23% increase over the previous season.

According to marketing research firm EDO, brands running ads against hockey coverage in the U.S. saw campaign effectiveness (in this case, consumer searches immediately after an ad has aired) improve by 7% on average after Netflix hit Heated Rivalry’s breakthrough moment last November.

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