Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers

This week’s Media Briefing looks at newly-created, AI-focused executive roles at publications like The Washington Post and Forbes, moves that reflect how news organizations are making the new technology a core part of their business infrastructures.

  • The Washington Post and Forbes are the latest news outlets to elevate executives to AI-focused roles, centralizing oversight of AI strategy and partnerships.
  • Google is looking to sign deals with news publishers for an upcoming AI project, L.A. Times owner wants to take the company public, and more.

New executive roles mean AI is no longer a “side experiment” at news publishers

Publishers have come a long way since cobbling together task forces to experiment and test AI tools. Now, they’re creating new executive roles and teams to manage AI strategy across their organizations.

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Google’s AI Overviews reach over 2 billion monthly users

Google’s AI Overviews — those AI-generative summaries that sit above traditional search results — now reach over 2 billion users every month, up from 1.5 billion just last quarter. It’s the latest sign of how quickly Google is redrawing the map of online discovery — and with it, the economics of who gets traffic and who gets paid.

First launched in May 2023, the feature became broadly available to U.S. users a year later. Since then, it’s been expanding globally — and fast.

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“AI overviews now has over 2 billion monthly users across more than 200 countries and territories and 40 languages,” said Google CEO Sundar Pichai on the company’s earnings call on Wednesday (July 23).

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