Category: In the News

This week’s Future of TV Briefing recaps what brand and agency executives had to say behind closed doors at last week’s CTV Advertising Strategies event in New York City.

• ‘A lot of games being played’
• MLB’s rights talks, Starz eyes A+E and more

‘A lot of games being played’

Sure, in an ideal world for brands and agencies, advertisers would pay bottom dollar for CTV ad impressions and wouldn’t pay any ad tech fees. Obviously. But that’s not realistic. 

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This is part of a research index that was originally published on Digiday’s sibling publication Glossy.

Data for this index was collected by Dash Social.

Influencer marketing has been a top marketing strategy since the mid-2000s, but it may be showing some cracks — at least when it comes to consumers’ willingness to actively engage with influencers’ Instagram posts.

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