Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

WTF is non-endemic commerce media? | How retailers, merchants and publishers are monetizing digital moments beyond the cart

This WTF guide, sponsored by Fluent, explores what exactly non-endemic commerce media is and what these ad placements look like; why non-endemic commerce media is beneficial for advertisers as well as retailers, merchants and publishers; the role of first-party data in non-endemic commerce media — and its impact on revenue; and what to look for in a commerce media partner (whether you’re an advertiser or a merchant).

In a performance-driven era where acquisition costs are climbing and the ROI from traditional channels like paid social and search is on the decline, brands are feeling the pressure to do more with less.

At the same time, e-commerce brands across retail, travel, ticketing and financial technology have what most advertisers want: an untapped goldmine of high-intent traffic and first-party data, waiting to be monetized.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

LinkedIn makes it easier for creators to track performance across platforms

LinkedIn is stepping up its pitch to creators and advertisers with a new update launching today. For the first time, creators can plug LinkedIn performance metrics directly into the third-party tools they already use to manage and track content. 

LinkedIn’s new Member Post Analytics application programming interface (API) is now available to creators using 11 third-party tools and platforms, with more integrations planned in the coming year, according to LinkedIn director of creator products Sam Corrao Clanon. Currently, the full list of vendors that have access to the new data API includes Hootsuite, Buffer, Sprinklr, Metricool, Oktopost, Zoho, mLabs, Social Pilot, Later, Publer and Vista Social. Third-party vendors do not have to pay LinkedIn for access to the new API, with a free approval form available on LinkedIn’s website.

“What this will do on the creator side, and specifically with regard to their relationship with advertisers, is give a more complete picture of what their reach looks like across platforms, from whatever tool they use,” Clanon said.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More