Category: In the News

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Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet

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Media Briefing: ‘Cloudflare is locking the door’: Publishers celebrate victory against AI bot crawlers 


Stop me if you’ve heard this one before: publishers are eyeing an uptick in their commercial fortunes in an initiative aimed at more fairly rewarding their painstakingly-assembled (not to mention expensive) content. 

The above is a line we’ve all heard before, particularly during the prolonged (but never realized) saga of the decline of the third-party cookie, and the theoretical upside for publishers rich with first-party data.

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Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel

Now that we’ve reached halfway through 2025, retail media remains one of the industry’s biggest growth stories, pulling in more ad dollars and attention.

But what started as a rush toward retail media’s on-site ads is evolving into media buyers chasing the channel’s full-funnel strategies across programmatic, CTV and social. If the first half of 2025 was about retail media networks’ growth spurt, advertisers say the second half will be make-or-break.

Either RMNs deliver or advertisers pull back spend.

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