Category: In the News

Today’s teens and twentysomethings are the future of TV audiences. So it’s always worth keeping current on what’s keeping — or has lost — their attentions.

At this year’s VidCon — the annual Comic-Con for the creator economy — more than a dozen Gen Z attendees weighed in on the video apps they are most and least likely to watch, including which two they’re addicted to, which one was described as “hell on earth” and which is only used for school or by their parents.

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Integral Ad Science, a publicly listed ad tech company with a market capitalization exceeding $1 billion, is the subject of a potential takeover by private equity, according to recent reports — but interest is wavering.

Today (June 30) marks the fourth anniversary of IAS’ initial public offering. Potential suitors sent out due diligence notifications to audit partners during the last quarter, albeit opinions are mixed as to the most likely outcome, according to Digiday sources.

KKR is out

Late last year, separate reports suggested that IAS was about to be taken private. Business Insider cited sources claiming that PE giant KKR was the firm, following an article from Bloomberg that reported it was exploring future options with Jefferies Financial Group.

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