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Digiday Podcast at Cannes: AI hype, data overload and other takeaways from Cannes Lions 2025

Amid the AI hype, increasingly fragmented media marketplace and economic headwinds, marketers this year came to the Cannes Lions International Festival of Creativity looking for answers.

For Carly Carson, PMG’s head of integrated media, this year’s festival served as a temperature check for an industry in flux. As the book closes on another Cannes Lions, Carson has pocketed three takeaways.

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Cannes Briefing: What the ad industry isn’t saying about AI

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At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attached to it.

That’s the thing about this year’s biggest theme. It’s not just AI itself that’s destabilizing the industry. It’s the quiet discomfort people have with how quickly it’s moving — and what that says about the work, the value chain and who gets to keep their seat at the table.

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