Category: In the News

Last year at the Cannes Lions festival, TikTok execs were peppered with questions about the app’s future in the U.S. This time, advertisers want to know about its future, full stop.

Whether it’s querying TikTok’s long-term plans for AI, clarity on its partner programs or the inside track on its product road map, marketers on the Croisette are gearing up to determine how the app will (or won’t) fit into their future plans.

“The big thing to discuss is the future of TikTok and where they’re positioning themselves,” said Shamsul Chowdhury, global evp of social at Jellyfish, whose team at the festival will be meeting with the app. 

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This article was first published by Digiday sibling ModernRetail

With the NBA Finals between the Indiana Pacers and Oklahoma City Thunder in full swing, brands are getting in on the excitement. 

Athletes and sporting events have become a major play for consumer brands trying to cut through the noise and stay relevant. Whether it’s through participating in memes, sponsoring athletes, or running promotions and giveaways, brands want to tap into adrenaline-filled moments. Case in point: the 2025 NBA playoffs and finals, in which both major companies like Chipotle as well as emerging brands like Lemon Perfect are capitalizing on the fans’ excitement. 

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