Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars

WPP hasn’t just lost its CEO Mark Read — it’s also about to lose Mars, one of its biggest media accounts.

The CPG giant is shifting its media account to Publicis, according to two sources with the shift. 

That leaves WPP Media without an account valued at $1.7 billion, per agency tracker COMvergence — and marks yet another blow to its client roster, coming just months after Coca-Cola handed $800 million in North American media billings to Publicis.

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Rosé, deals, repeat: How to survive Cannes Lions

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Next week, thousands of marketers and ad execs are expected to once again brave the French Riviera’s heat, rosé-laden soirees and back-to-back meetings that make the annual Cannes Lions International Festival of Creativity from June 16 to 20.

The festival is as much about stamina as it is about lavish award ceremonies and late nights at the Gutter Bar. Between panels, late-night cocktails and endless networking, Cannes can get overwhelming. 

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