Category: In the News

Meta’s plans to fully automate ads with AI by 2026 doesn’t come as a surprise to creative agencies – but it could make retaining clients and scooping up new business that much more difficult.

By next year, the social media company aims to allow brands to fully create and target ads using AI, seemingly giving marketers carte blanche for creative automation, according to The Wall Street Journal.

Still, five of the execs Digiday spoke with for this piece say the writing has been on the wall for some time as the AI hype cycle continues. “It’s not new,” said Rachael Datz, executive director of social at VML, later adding, “There’s a certain amount of things that can’t be replaced and can’t be automated.”

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Lifestyle publishers face distinct challenges from the generative AI features Google is adding to its search engine, such as AI Overviews and AI Mode. 

Evergreen and lifestyle content — like science, health and society — has traditionally drawn traffic to publishers’ sites by answering the kinds of questions people type into Google. But now those basic queries are being answered by generated summaries in AI Overviews or AI Mode, and click-throughs from Google search are declining, even as impressions hold steady. 

As such, lifestyle publishers are especially at risk of losing large swaths of their audience, given their heavy reliance on evergreen service content that traditionally performed well in search. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More