Category: In the News

Google’s rollout of AI Mode to search has rattled publishers, reinforcing fears of a future where the platform stops sending traffic to publishers’ sites outright in lieu of their AI-generated summaries. 

While that may still be a ways away, Google’s other generative AI search feature AI Overviews has already given publishers a glimpse into a future of Google search without the classic blue links. Daily Mail reported a nearly 44% lower clickthrough rate since the debut of AI Overviews. Another publishing exec told Digiday they had seen a 1-4% decline in page views.

So who stands to gain from AI Mode? And what else is threatened by Google’s integration of AI in search?

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LinkedIn has introduced a range of creator metrics aimed at giving brands and marketers deeper insights into the platform’s influence and ROI.

As of Wednesday (May 28), LinkedIn creators can now track how many profile views and followers they gain from each post, as well as how many times each post generates a click on creators’ “custom buttons” — which direct followers to creators’ online stores, newsletters or other web pages of their choice.

The “followers gained from this post” metric can, for instance, help creators understand how their posts are driving growth, which they can leverage when working with brands, according to LinkedIn vp of product management Gyanda Sachdeva. “‘Premium custom button interactions’ (like clicks to a website or newsletter for Premium members), on the other hand, gives them a way to show how their content drives action, which can be valuable in securing partnerships,” Sachdeva added. 

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