Category: In the News

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Google’s traditional search business is transforming for the AI era. Last week’s roll-out of AI Mode in the U.S. enables people to replace the traditional search engine results page with one that more closely resembles an AI chatbot. It’s a far cry from the days of 10 blue links.

“We are certainly far beyond those days,” said Dan Taylor, vp of global ads at Google, on the latest Digiday Podcast episode. “I’ve been at Google for 19 years, and as the ways that people search has evolved, Google has evolved search along with it. And we think that AI Overviews and AI Mode and these generative AI-driven experiences are a pretty transformational change.”

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No apocalypse yet: Google’s March core update has brought manageable search traffic dips for some publishers, with AI Overviews dragging and Discover picking up some slack.

Google’s rollout of its generative AI search experience, AI Mode, in a new tab last week has stoked referral concerns, but for now, search traffic remains relatively stable, according to four publishing execs.

Referral traffic data from over 4,000 global sites shows Google Search and Discover traffic hasn’t changed that much this year, according to Chartbeat media researcher Cynthia Vu. There was a 9% decrease in Google Search pageviews from January 2025 to April 2025, and about a 6% increase in Google Discover traffic during that same period, according to Chartbeat’s analysis, which showed pageviews were flat from March to April 2025. 

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