The Rundown: How Google is sizing up to the DOJ in its ad tech antitrust trial

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Participants in the Google antitrust trial are entering the final furlong, with Google on Monday (May 19) countering the Justice Department’s remedy proposals after Justice Leonie Brinkema ruled its ad tech stack a monopoly last month.

Of course, Google’s advocates will point out how the DOJ only won two of the charges it brought against its ad tech stack in the April 17 ruling, using this point to undermine government lawyers’ push for a forced breakup. 

Specifically, the court ruled that Google illegally monopolized the publisher ad server and ad exchange markets and unlawfully combined those two services.

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‘We’re seeing an immense uplift in the scale’: How generative AI is fueling the next wave of ad tech fraud

AI may be fueling a fresh chapter in ad tech fraud — and not in ways the industry is ready for.

Generative AI content farms are stealing publishers’ ads.txt files to hijack ad revenue, according to DoubleVerify, which has been tracking the activity since January. 

The tech company has been investigating what it has dubbed “AI slop sites and networks” – one in particular called “Synthetic Echo” – which uses generative AI to mass-produce content and spoof ads.txt files to siphon revenue from legitimate publishers. 

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