Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story

Related Insights


stack of money

The Programmatic Marketer

By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets

On the morning Liftoff Mobile finally hit the public markets and raised $437 million, CEO Jeremy Bondy sat down with Digiday to explain why the company, backed by a private equity firm Blackstone, decided to make its initial public offering now and how he intends to thrive as a Nasdaq-listed entity.

Earlier this year, Liftoff walked away from a hotly received roadshow after markets suffered their “SaaS-apocalypse” wobble, sending investors scrambling to triage their portfolios rather than back new listings.

Since then, Liftoff has notched a “tenth consecutive quarter of growth,” markets have stabilized, and investors have started to regain confidence, with Bondy arguing that now is the window the company has been waiting for — even if the June raise was short of its initial ambitions.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Google’s AI opt-out leaves publishers with a choice they can’t safely use

Publishers have finally won the right to keep their articles out of Google’s AI search results. The harder question now is whether that right is usable when the system keeps them opted in by default, and Google withholds the AI-specific data they’d need to judge if pulling out is worth the risk. 

The U.K.’s Competition and Markets Authority has ordered Google to give publishers greater control and transparency over how their content is used in AI search, including an opt-out from AI Overviews, AI Mode, and AI summaries in Discover, clearer attribution, and improved reporting on how content appears in AI-generated results. Publishers will also be able to opt out of AI model training. 

The ruling, handed down last week, is the first time a major regulator has forced Google to give publishers a formal say over how their work is fed into AI features in search.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More