Category: In the News

Move over SEO — there’s a new game in town. 

For publishers and writers, the rules of SEO are changing. Future success no longer looks like being top of the blue links on Google’s index or any other search engine’s – it will center on how to ensure your content gets surfaced in AI answer engines too. And that’s a whole new ball game. Welcome to the era of generative engine optimization (GEO) – or is it answer engine optimization (AEO)? Actually, it’s generative search optimization (GSO), right?

Confused? Here’s an explainer: 

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American Eagle has joined Substack.

The retailer is the latest brand to join the platform with its new free newsletter, Off the Cuff, which it rolled out late last week. American Eagle is one of a number of brands including beauty brands like Saie and Rare Beauty as well as fashion reseller The RealReal that have joined the platform in recent months.

American Eagle hopes to replicate an “almost group chat mentality” in terms of engagement with Gen Z who might be inclined to engage with more in-depth content beyond a mindless social scroll, said Craig Brommers, chief marketing officer of American Eagle. He did not say how many subscribers the newsletter had.

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