Category: In the News

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Target’s holiday push stresses affordability, exclusives and an AI assistant

This story was first published by Digiday sibling Modern Retail.

Target is betting on daily deals and a digital assistant to woo budget-conscious shoppers this holiday season.

The retailer is offering more than 8,000 new gifts as part of its holiday assortment, with more than half exclusive to Target. Most new items are $20 or under, with many under $5. Target is also rolling out an AI-powered assistant called Ask Target on Target.com and the Target app. The tool, available in beta, is conversational and helps guests find inspiration and build wishlists for themselves and others.

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Media buyers chart path for brands and sponsors through high NBA demand

As the 2026-27 season opens, advertisers are throwing ad dollars toward the NBA’s crowd of younger viewers, accelerating investment on sponsorships, streaming ads and sports-adjacent creator activity.

The new season is set to invite high spending on linear and streaming coverage, as well as paid social and creator activity for brands that find themselves locked out, according to five media buyers who spoke with Digiday.

“Demand is very high for the NBA across the board,” said Adam Schwartz, svp and director of national broadcast, sports media at Horizon Media.

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