Category: In the News

This week’s Media Briefing looks at how the publishing industry’s fight against AI scraping is expanding beyond technical defenses into a transatlantic push for legislation requiring bots to identify themselves.

• The transatlantic crackdown on AI scraping
• Meta’s new terms allow for AI scraping, Axel Springer launches creator platform and more.

The transatlantic crackdown on AI scraping

AI scraping is growing at a rapid clip, and publishers are already fighting it at an enormous scale. 

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Evan Rutchik, president and Chief Strategy Officer, Viamedia

Advertisers’ primary goal hasn’t changed over the past 75 years: They are still trying to reach potential customers with engaging messages.

While the goal remains the same, the channels through which those messages are delivered have increased exponentially. Print, linear TV, radio and out-of-home all still have their place, but advertisers now must also consider digital, connected TV, YouTube, podcasts, Facebook, Instagram, TikTok, search, AI and other emerging formats.

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