Performance Marketing Strategies
Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.
When Erling Haaland left the pitch in the 105th minute of Norway’s quarter-final clash with England on July 11, it marked the end of a charmed World Cup run, not just for the Manchester City striker but for his brand sponsors also.
“He has been so exciting during this tournament,” said Andrea Fairchild, svp of global sponsorship strategy at Visa.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Brian Quinn, president and gm, AppsFlyer
Marketing teams have long been convincing themselves they see something that isn’t there — akin to the emperor’s new clothes — not due to foolishness but because it’s easier to live with than going against the crowd. Meetings end faster when everyone nods, agreeing to be on the same page.
There’s an uncomfortable veneer of symmetry to marketing today. Every platform is working, every channel shows progress, the dashboard is clean and cogent; yet the numbers that finance sends never quite match the ones in the CMO’s deck. The post-campaign report credits three channels for the same customer. The board asks what actually drove Q3’s growth, and the room goes quiet for a beat too long.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.