This week’s Future of TV Briefing recaps a heated discussion about transparency in the connected TV ad market that took place during the Digiday Programmatic Marketing Summit.
- Black box
- Trump’s Hollywood tariffs, Roku’s kids’ privacy problem, LinkedIn’s original shows slate and more
Black box
Seemingly everyone in the advertising industry knows that the connected TV market has a transparency problem. Ad buyers have been pretty vocal about it. But the tenor of that talk seems to have reached a new, exasperated pitch.
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