Category: In the News

Jacki Kelley does not want to attract attention.

In fact, the evp and chief client and business officer of Interpublic Group does not want to be written about during this sensitive time in the holding company’s absorption into Omnicom. Despite several colleagues and competitors that spoke to Digiday crediting her as one of the most important linchpins to making “OmniPublic” work without losing key clients along the way, neither IPG nor Kelley offered a statement or agreed to an interview.

But whether she wants the spotlight or not, Sources point to her relentless work ethic and emotional intelligence as essential ingredients to her winning and keeping the trust of clients.

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Was last quarter a fluke or is this a legitimate turning point for the business? That’s what industry analysts will want to clarify during Snap’s Q1 2025 earnings results later today.

As W Media Research’s principal and chief analyst Karsten Weide put it, Snap’s recent gains suggest a turning point, but its next earnings call must address key questions to prove sustainability.

“Snap needs to demonstrate that it can maneuver out of ‘small platform syndrome,’ which is a state of being too small as a potential source of revenue for any advertiser to motivate them to adopt native platform tools like CAPI,” added Eric Seufert, independent investor and analyst.

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