The Possible conference, trade show and kibbitz-fest kicks off on Monday in Miami, its third year of existence. And while it has grown its audience sizably since year one — with an emphasis on attracting more marketers — the content too has widened its aperture, thanks to a cadre of diverse voices serving as its advisory council.
Among the high-profile names speaking this year are Martha Stewart, who seems to reinvent herself every decade, tennis legend Stan Smith, entrepreneur Mark Cuban, Reddit founder Alexis Ohanian, and college basketball star Flau’jae Johnson — all of whom are rounded out by execs across the intersection of marketing, media, tech and culture that Possible aspires to connect. [Full disclosure: Digiday has been a media partner of Possible since the event’s first year.]
Made up of 17 leaders from the above areas, the advisory council represents a broad diversity of voices, and one of its members appreciates what he calls “respectful disagreement” to help make the annual confab accomplish its mission. “It is really run as a team of rivals,” explained Chaucer Barnes, CMO of cultural consultancy Translation and United Masters. “Everyone is terrifically friendly, bringing tons of diverse points of views, and a real high tolerance for respectful disagreement.”
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