Category: In the News

As more vendors rebrand automation as agents, established giants and startups alike are challenged to show agentic AI delivers real business value — not just hype.

Among the most ambitious is Salesforce, which aims to do for AI what it did for enterprise software. 

Last week, Salesforce highlighted growth for its Data Cloud and Agentforce platforms, reporting $900 million in annual recurring revenue for fiscal 2025 and 3,000 net-new Agentforce deals in the fourth quarter. The company is pitching these tools as the foundation tapping into what it sees as a potential $6 trillion “digital labor market” — which comprises AI agents powering marketing, sales, and service workflows.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

When the economy wobbles, most marketers ease off the gas. Amazon is telling them to floor it — on its ads, naturally.

It’s a predictable pitch from a media owner. But Amazon isn’t just any seller of ad space. It can draw a straight line from impression to impact — be it a sale or a sentiment shift. That’s compelling in any climate but especially when every marketing dollar has to prove its worth. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More