Category: In the News

The winners of this year’s Digiday Streaming and Video Awards — formerly the Digiday Video and TV Awards — found success by focusing on personal stories and meaningful experiences to foster connections and drive brand affinity. Advertisers also demonstrated a commitment to innovation, leveraging emerging technologies such as enhanced in-scene advertising to improve user experiences.

For instance, Business Insider is recognized in two categories: Best Interactive Video Experience, alongside partner Amazon Ads, and Best Use of YouTube. In 2024, Business Insider implemented a robust YouTube strategy to increase watch time, boost engagement and build a dedicated subscriber base. The publisher diversified its content by creating longer videos and meaningful marathons, and strategically scheduled them to optimize audience retention and grow watch hours. Business Insider also refined its packaging through YouTube’s A/B thumbnail testing feature and capitalized on Shorts to introduce new audiences to its content ecosystem and direct them to long-form videos. With 9.65 million subscribers and rising, Business Insider’s YouTube success demonstrates how thoughtful packaging, diversified formats and interactive features can drive sustained growth and viewer loyalty.

YouTube itself is a winner in four categories: Best UGC Integration Strategy, Best Use of Data-Driven Personalization, Best Video Podcast and Best Short Form Video of the Year. The platform is recognized in the Best Use of Data-Driven Personalization category for refining its recommendation engine using AI-powered tools and real-time user behavior to serve hyper-relevant video suggestions. From personalized video feeds that adapt to evolving interests to new features like Search Highlights and Smart Topics, YouTube reimagined content discovery across its ecosystem. These updates helped surface key moments within videos and categorize content into tailored themes, making each user’s journey feel uniquely intuitive and seamless.

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This year’s Digiday Content Marketing Awards finalists showcase the companies and campaigns successfully using content to modernize media and marketing. The standout campaigns reveal how brands are leaning into storytelling to foster emotional connection, while embracing interactivity and collaboration to deepen audience engagement. 

From integrating shoppable content to tailoring experiences for niche communities, marketers are blending creativity with strategy to meet audiences where they are. A growing emphasis on social responsibility also signals a shift toward content that resonates with purpose.

The first notable finalist is for Best Use of Short Form Video. BBC StoryWorks and Brand USA teamed up for “USA Through Film,” a short-form video series spotlighting the nation’s cultural and geographic diversity through the eyes of familiar film and television personalities. Blending personal narratives with cinematic cityscapes, the series gave global viewers an intimate look at destinations across the U.S. With 332 million impressions on BBC platforms and a marked increase in travel intent among international audiences, the campaign demonstrated the power of human-led storytelling to drive engagement and tourism.

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