Category: In the News

Earnings season has returned and with it a familiar exercise in managing uncertainty.

For the first time since President Trump’s administration put sweeping tariffs on imports, the country’s biggest advertisers, retailers, media companies and platforms will be asked a pressing question: What’s the impact? 

Few have clear answers. The new tariffs are broad, fast-moving and complex, affecting everything from baby toys to car parts, complicating cost structures that many companies had only just stabilized. 

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These past few weeks have been a whirlwind as marketers have started to feel the effects of President Donald Trump’s tariffs. The start and stop nature of the tariffs has brought about uncertainty once again – there’s one thing marketers have come to be certain of in the last five years, and that’s uncertainty. 

The tariffs have sent ripples through the industry, leaving publishers wary of ad budgets and print costs, marketers grappling with a possible recession and small brands scrambling to navigate supply chain shakeups. 

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