Category: In the News

This story was first published by Digiday sibling WorkLife

After scooping up a shelfful of journalistic honors at Zalando’s online fashion and lifestyle publication Highsnobiety (four National Magazine Awards, anyone?), Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Since taking charge last September, Bennett has brought her tech-savvy, generationally engagement from Highsnobiety, as well as the social team at Condé Nast’s GQ and Bustle Digital Group, to two of consumer publishing’s most iconic titles. Her secret weapon? Parenting books, of all things.

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For years, Apple has played the role of the bystander in advertising — wealthy, capable and largely disinterested. It had the reach, the hardware, the data, the closed loop ecosystem, it had everything but the need.

Now, that’s starting to change. 

Apple’s quiet rebrand of its search ads business to the more assertive “Apple Ads” may seem like a modest semantic update but in the context of platform power plays, language rarely shifts without intention. The move suggests that Apple is no longer content to just collect rent from the ad tech ecosystem it reshaped through privacy policies. It wants a larger piece of the action. 

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