Streaming platform Kick is on a mission to onboard as many creators as possible in 2025. So far, the push appears to be succeeding — but the platform’s edgy reputation represents a challenge as it looks to scale up further.
March 2025 was Kick’s biggest month ever. The platform reached over 317 million hours watched during the month, according to numbers shared by a Kick representative, and achieved its highest-ever average concurrent viewership of 443,559 viewers.
At the moment, Kick boasts over 57 million total users, according to the representative, and is rapidly gaining market share against rival platforms such as Twitch. Although Twitch does not publicly share its total user count, the platform averaged over 2.5 million active users at any given time in 2023, according to a blog post by Twitch CTO Christine Weber. Third-party estimates put Twitch’s monthly user count at roughly 240 million.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.