Category: In the News

Interpublic Group (IPG) may be navigating an uncertain future, but it’s still hiring top tech talent in a bid to remain competitive.

The U.S.-based holding company has appointed tech entrepreneur Yaniv Sarig as its global head of AI commerce, with a brief to rapidly integrate agentic AI into its commerce and performance media offering.

It’s the latest top AI position created by an agency group in recent months. Last week, IPG’s crosstown rival Stagwell appointed IBM and Microsoft veteran John Kahan as its chief AI officer (CAIO), while Monks (formerly Media.Monks) recently made founding exec Wesley ter Haar, already the challenger group’s tech pointman, its own CAIO.

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This week’s Future of TV Briefing looks at how the mounting economic uncertainty has started to color considerations heading into this year’s TV and streaming upfront negotiations.

• The F-word
• Is the currency changeover over?
• Tariffs and Hollywood, tariffs and TikTok, TikTok and Amazon and more

The F-word

I get that the advertising market is cyclical. But could it not have taken a little longer until the economic uncertainty narrative came back around to cloud the annual upfront negotiations? Alas, here we are.

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