Category: In the News

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The spring edition of the Digiday Publishing Summit provides a barometer to gauge how the year is going so far for media companies. So before heading off to Vail, Colorado, for this year’s event, Digiday senior media reporter Sara Guaglione and senior entertainment media reporter Alexander Lee joined the Digiday Podcast to preview the hot topics likely to dominate discussions with publishers during DPS.

High atop the list of those topics are AI (of course) as well as platform referral traffic. The latter has been a sore spot for publishers in recent years, but perhaps the situation is starting to improve. 

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Uncertainty continues for the media industry in 2025, but publishers are moving on from jumping on every trend — subscriptions, newsletters, paywalls — to bolster revenue. Now, they’re homing in on more thoughtful strategies, aiming to align their content with the smartest way to increase cashflow. As they do this, publishers’ revenue streams are slowly beginning to equalize, with their income spreading across channels.

Additionally, the U.S. presidential election last fall brought a healthy boost of traffic and new subscribers to publishers, and many publishers welcomed the “Trump bump” to help alleviate referral traffic challenges. Political news coverage and its related ad revenue has continued to be a boon for publishers well into the first quarter of 2025.

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