Category: In the News

It always helps to know you’re not alone in the challenges that you face — professionally, personally or otherwise.  Which is why, at Digiday’s numerous summits over the course of the year, our Town Halls are immensely popular with attendees. 

So it was with the recent Digiday Media Buying Summit, held in Nashville March 12-14, where two Town Halls for agencies only — and held under Chatham House rules, which allow attendees to speak freely without being identified but allows Digiday to use their thoughts anonymously — offered an outlet for sharing challenges and suggestion solutions. 

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“Social as an audience driver is back.”

That’s what Josh Awtry, svp of audience development at Newsweek, told Digiday after last Wednesday, when the publisher saw the most social referral traffic to its site on a single day in five years.

Newsweek’s social referrals from all platforms are up almost 10 times compared to the average day in March last year, Awtry said. Social made up less than 3% of Newsweek’s traffic mix at this time a year ago. But this month, social referral traffic has more than doubled as a percentage of the overall referral mix — and close to tripled over the past week, according to Awtry.

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