This story was originally published on sister site, Modern Retail.
For emerging brands, launching in big-box retail is often the ultimate distribution goal.
But launching in thousands of Walmart or Target doors at once also comes with expensive operational challenges. In fact, some brands are saying no when these retailers come knocking, choosing to focus on growing more sustainably, and at their own pace, given the current economic and fundraising environment. Not only do these big launches come with additional manufacturing and marketing costs, but they can also impact a small brand’s entire supply chain.
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