Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

WTF is ‘shadow AI,’ and why should publishers care?

If I paid for ChatGPT Plus from my own pocket and used it to help me write this article, would my boss know — or care?

That’s the question surrounding “shadow AI” — which refers to the use of AI tools at work that haven’t been formally approved by companies.

The ongoing pressure to work faster, along with the proliferation of easy-to-use generative AI tools, means more editorial staff are using AI to complete tasks. And while using generative AI for minor tasks — like grammar checks, rewriting copy, or testing different headlines — falls into one bucket of offenses, there are other uses which could cause bigger problems down the line, if left unchecked.

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Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness

The climax of the college basketball season is almost upon us. Most know it as March Madness.

Basketball observers are hoping the next Caitlin Clark will emerge during this year’s March Madness tourney. For the media world, it’s another chance to see how brands like Experian, State Farm, Priceline and longtime sponsor Powerade adapt to shifting viewer habits like the years-long migration from linear to streaming viewership, and mass audiences’ embrace of the women’s game.

According to Nielsen NBA audiences on ABC and ESPN have largely flatlined this season, down 1% year-on-year, while TNT’s are 14% lower — apparently a casualty of dwindling cable usage in the U.S — collectively, NBA audiences are down 5%. But the NCAA’s spring tournament typically attracts significant numbers of casual viewers over its three-week run, thanks in part to thousands of office betting pools around the tournament that draws their attention.

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