Two of the biggest names in mobile advertising have further entrenched their rivalry in court filings this week, with AppLovin suing Unity.
AppLovin has asked the Superior Court of California in San Francisco to temporarily restrict rival Unity from collecting and using certain data generated through its mobile advertising business, escalating a dispute between two of the sector’s largest platforms that is also heading to arbitration.
In an application for a temporary restraining order, AppLovin alleges Unity’s Ad Quality SDK has improperly collected data relating to advertisements served by AppLovin, including information about creatives, users and devices, impression revenue and engagement.
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