Media Briefing: Publishers’ strategy on Bluesky is TBD

This week’s Media Briefing looks at publishers’ strategy on Bluesky (or lack thereof) and how that compares to what they’re doing on X and Threads.

Bluesky and Threads are “small potatoes” in terms of their role as traffic referrers.

The Verge’s paywall, BuzzFeed’s debt, Amazon wooing publishers and more.

Bluesky vs. Threads vs. X

Another day, another new social media platform to test.

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Cyber Week 2024: the official US recap

As we recap the insights for Cyber Week 2024, we’ve got the gift of good news! Our US clients and partners outperformed and outdelivered this holiday shopping season. Our network saw significant growth year-over-year for clients in key retail verticals including beauty, footwear, toys, video games, and more, as shoppers eagerly sought out the best deals of the season. Read the entire blog for our official recap of Cyber Week 2024!,Read More