Category: In the News

Subscribe: Apple Podcasts • Spotify

Yahoo News, like many news outlets, had expected this year’s U.S. presidential election to drag on a bit longer than it did. “You have people planning to stay in the office for several days after the fact,” Kat Downs Mulder, gm and svp at Yahoo News, said on the latest episode of the Digiday Podcast.

Fortunately, news outlets are accustomed to adapting. And with Donald Trump set to retake the Oval Office, they are having to understand how they may need to adapt to either a similar Trump bump to the traffic increases news sites saw during his first term or a potential drop-off in news interest.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

,Read More

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

Of the revenue sources from which publishers make their money, programmatic ads would be counted as one of the more volatile ones. And while programmatic ads have remained a significant source of revenue for publishers throughout 2024, it’s possible that in 2025 they could pull back from their focus on programmatic.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

,Read More