Category: In the News

Dentsu has undergone a shift in top management on a global scale, with new global CEO Takeshi Sano in charge of an agency holding company that sits just under the Big Three — Publicis, Omnicom and WPP — but has taken its lumps over the last few years as it tries to stay ahead of Havas and a raft of smaller holdco and independents clamoring to grow their businesses. 

Although the company has seen some executive turnover in the Americas, Beth Ann Kaminkow has now been in place as the CEO for the entire region for more than a year. She’s also charged with leading client service as global chief client officer. Meantime, at her side on the media end of Dentsu is a longtime Dentsu vet, Will Swayne, who’s global practice president of media and integrated solutions but has a long tenure within media agency Carat. 

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Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI tools via retrieval-augmented generation (RAG).

For publishers, the cloud platform’s Cortex Knowledge Extensions act as a monetized RAG pipe: a way to let enterprises query their paywalled or proprietary content inside Snowflake’s AI environment without exposing raw feeds, losing control, or getting scraped for model training.

The Washington Post, Associated Press (AP), People Inc., and USA Today Network are among the 17 publishers that have signed on to use it. Other publishers, including the Financial Times and The Economist, have previously spoken to Digiday of their interest in the RAG royalties that can come from opening their archives to private LLMs. Meanwhile, AP’s CRO Kristin Heitmann previously told Digiday the Snowflake exchange offers “unlimited use cases” covering finance companies along with companies monitoring supply chains, managing crisis and operations, and environmental and regulatory awareness.

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