Category: In the News

This story was first published by Digiday sibling Modern Retail.

Major carriers are implementing new fuel surcharges, pushing more e-commerce brands to get creative with their shipping options.

Effective last week, UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States. There’s also a $0.32-per-pound fee for goods shipped internationally from the United States and a $1.50-per-pound fee for those going to Israel or the United Arab Emirates. The fees are in effect until further notice. In late April, the U.S. Postal Service implemented a temporary 8% fuel surcharge that will stay in place until at least January 2027.

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As more people look for ways to be healthier or seek knowledge about medical ailments (especially in countries lacking universal health care) medical creators have stepped up, providing their knowledge to viewers and a new conduit through which brands can connect with potential customers.

A recent Pew Research study revealed that 41% of health and wellness influencers say they have medical professional backgrounds, with 17% of them working in conventional medicine. 

Though this type of creator gained popularity during the COVID pandemic, Brad Hoos, CEO of influencer marketing agency Outloud Group, told Digiday he’s anecdotally seen immense growth in the space in the last 18 to 24 months as audiences now prioritize trust differently and health “has become culture.”

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