Category: In the News

Geoff Schiller, former CRO at Vox Media, is set to become CEO of cinema ad network Screenvision.

The move marks Schiller’s first departure from the digital publishing industry in 25 years. Vox Media sold half the company — including the Vox Media podcast network and New York Magazine — to James Murdoch for a reported $300 million last week. 

Schiller told Digiday the move wasn’t because he’s soured on digital publishing, but because he was drawn to leading Screenvision at an interesting time for the theater industry, as well as his personal passion for film, calling himself a “lifelong cinephile.” He will start the role on June 8.

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A more diverse customer set could give big media companies like Comcast the same resilience to market shocks as Meta and Google enjoy, but persuading enough performance-minded brands to try CTV — and they’ll need a lot of them — takes constant effort.

For Comcast, that effort means stacking up a slew of feature announcements and developing out its SMB-focused Universal Ads business even as its media execs attempt to court big-ticket advertisers during upfront negotiations. 

Last week, Universal Ads released an MCP (Model Context Protocol) extension, following a similar policy change from Meta in April. The move means that small teams of marketers can connect home brewed AI media agents built with Claude or Gemini directly with Universal Ads, allowing them to build tools for campaign optimization or data analysis.

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