Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

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In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.

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Publishers test new TikTok feature that adds links to organic videos

TikTok is testing a way for publishers to attach links to organic videos, according to three publishers.

The test seemingly comes at an opportune time, given the decline in social referral traffic from platforms like Facebook and X, and the challenge of getting users from popular platforms like Instagram and TikTok to publishers’ sites.

However, it remains to be seen how much traffic TikTok can actually drive for publishers. TikTok declined to comment on the the feature or its ongoing test.

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