Category: In the News

Newsletters are the darling of the digital media industry again.

Publishers like Axios, Eater, The Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings, tailoring new emails to specific audiences with more personality-driven content (and, in some cases, with the help of automation to produce more newsletters) designed to get subscribers to sign up for more.

Publishers are changing up their newsletters strategies to engage audiences as a wave of generative AI advancements increase the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.

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Q1 advertising recap

Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.

While programmatic CPMs on average trended up as the first three months of the year progressed, the direct-sold side of publishers’ advertising businesses fell into some of the same patterns as previous years with advertisers delaying campaigns into Q2 or later, rendering Q1 as just “fine.”

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