Creator mentors Colin and Samir want to turn their followers’ ideas into productions

Colin Rosenblum and Samir Chaudry, the creator duo who breaks down the creator economy’s trends, struggles, and best practices to their more than 1.6 million followers, are entering their producer era.

They’ve kicked off this initiative with a new sponsored creator program, called the Big Idea Fund, to bankroll projects from creators in their community. Last week, in partnership with Adobe, they awarded creator Jackson Hughens (a creator with just over 670 subscribers on YouTube) a $25,000 grant to work on a five-part documentary series to live on YouTube about a family adopting five children with Down syndrome.

“Starting with your own existing community and relationships is a great way to incubate original IP and talent no matter who you are,” said Adam Wescott, CEO and co-founder of Home Game Studios and Mind Chatter Media.

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Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time

This week’s Future of TV Briefing looks at Comscore’s new Score Report that gauges TV and streaming companies’ share of audiences’ ad exposure time.

  • Commercial time
  • Netflix’s content chief changes, Fox’s agentic ad deals and more

Commercial time

YouTube isn’t only the streaming service that people spend the most time watching on TV screens. It’s also the one they spend the most time watching ads on.

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