Category: In the News

This story was first published by Digiday sibling Modern Retail.

Target’s refreshed beauty assortment aims to promote emerging brands, but it includes very few from Black entrepreneurs.

Target Beauty Studio is set to launch Sept. 10 in more than 600 Target stores and on the company’s website. The new beauty selection replaces former Ulta Beauty shops within Target stores and will feature more than 1,600 products from 90 brands, largely brands new to Target.

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Ahead of opening its doors in 2023, Gotham Cannabis Dispensary had a marketing problem. Cannabis was legal in New York City, but social media platforms strictly prohibit selling, advertising, and marketing it. In some cases, you can’t even be seen consuming it. Gotham needed a savvy, platform-safe way to grow and as a hyper-specific and hyper-local brand, the challenge was even more daunting.

So Gotham, which set out to blend culture and cannabis in a high-concept retail space, made one of its own employees the face of its brand.

The company, led by founder and CEO Joanne Wilson, hired Rachel Bell as director of content and engagement in 2023, ahead of opening its first location in Bowery (it’s since opened three more) to grow its social media and brand awareness.

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