Category: In the News

This story was first published by Digiday sibling Modern Retail.

A new report from Deloitte highlights how drastically holiday shopping patterns have changed in recent years.

According to the consulting firm’s annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than last year, and 28% of shoppers’ budgets are expected to be exhausted by the end of October — the highest level reported in six years. Beyond starting earlier, shoppers are also doing more of their shopping outside of Black Friday and Cyber Monday. Forty-two percent of respondents say they plan to participate in October sales events, an 18% increase over the past three years, and 1 in 4 shoppers say they even bought some holiday gifts during June promotional events. 

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Maddy Gustini built a following by telling men what to wear. Now she’s turning that audience into a styling business — and a stake in a fashion app.

Gustini started creating content in 2023, not long after graduating with a degree in fashion merchandising and joining Neiman Marcus’ buying team. She focused on a gap she saw in the market: practical fashion advice for men. Within a year, she had more than 100,000 Instagram followers. Today she has nearly 300,000. 

As followers began asking her for personal fashion advice, Gustini saw an opportunity to turn that demand into a new revenue stream: personal styling. At the time, she was (and still is) making $5,000 to $10,000 a month from brand deals.

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