Category: In the News

First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era.

At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in the coming year, including ads with AI explainers and shopping ads with AI-generated product explainers.

Google execs also announced “Ask Advisor,” an agent built with Gemini that works across Google properties. For example, a marketer looking for new customers can prompt Ask Advisor to pull product details, set up the campaign and surface insights from Google Ads and Google Analytics.

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Twitch is slowly but deliberately evolving its creator model, widening access to monetization tools that once made it a haven for smaller, community-driven streamers.

The Amazon-owned live-streaming platform just announced changes to this model that let more creators access its monetization tools. The product tweaks are aimed at a long-running imbalance: according to its 2025 recap, the platform logged billions of hours watched (it did not specify how many, but a rep confirmed it was a 40% increase year-over-year) with more than 21 million active streamers worldwide. But much of that viewership is still concentrated amongst Twitch’s top streamers.

“Twitch has always been a top-heavy platform given its lack of discoverability and a format that pushes viewers to streams that have higher viewership,” political streamer Austin “Gremloe” MacNamara told Digiday. 

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