Twitch is slowly but deliberately evolving its creator model, widening access to monetization tools that once made it a haven for smaller, community-driven streamers.
The Amazon-owned live-streaming platform just announced changes to this model that let more creators access its monetization tools. The product tweaks are aimed at a long-running imbalance: according to its 2025 recap, the platform logged billions of hours watched (it did not specify how many, but a rep confirmed it was a 40% increase year-over-year) with more than 21 million active streamers worldwide. But much of that viewership is still concentrated amongst Twitch’s top streamers.
“Twitch has always been a top-heavy platform given its lack of discoverability and a format that pushes viewers to streams that have higher viewership,” political streamer Austin “Gremloe” MacNamara told Digiday.
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