Category: In the News

This story was originally published on sister site, Modern Retail.

As every brand and retailer grapples with the implications of artificial intelligence, they’re having to ask themselves tough questions about where they will and won’t use AI, and what their guiding principles are as they experiment with seemingly endless use cases.

E.l.f. Beauty’s guiding principle is simple, according to its chief digital officer, Ekta Chopra. People are its purpose and, therefore, even as it uses AI for more and more tasks, it will always keep humans in the loop. 

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Over the past year, publishers have grappled with a volatile economic climate including persistent inflation and cautious consumer spending. Many publishers have accelerated efforts to diversify their revenue streams through ads, events and bundled subscriptions and have started to shift search strategies in the face of AI-driven, zero-click search.

Bearing all of this in mind, Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.

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