Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as it looks to capture a broader base of small and mid-sized advertisers, bringing itself into more direct competition with Amazon and Google. 

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How Criteo is turning LLMs into its next big advertising channel

Announced today, the development lets advertisers to onboard and launch cross-channel campaigns “in as few as five clicks,” per the firm, with the platform automatically allocating spend across display, video, native and social inventory. 

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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is overhauling how it pays identity partners within its Identity Alliance, moving from a volume-based model to one centered on “incrementality,” according to multiple industry sources.

The changes, communicated to partners in recent weeks and expected to come into force in the early part of 2026, introduce new commercial terms that alter how data providers are compensated for contributing identity signals used in cross-device targeting and measurement.

Historically, Identity Alliance — The Trade Desk’s “graph of graphs” that unifies identity providers such as Experian, ID5, and LiveRamp — has compensated partners based largely on the volume of data applied to campaigns.

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