Category: In the News

This story was originally published on sister site, Modern Retail.

While The Home Depot is not a sports equipment or sports apparel retailer, its consumer base has given it ample reason to develop a comprehensive retail media strategy around the World Cup.

Customers often come to The Home Depot and other home improvement retailers to solve a problem or take on a project — especially working professionals like remodelers, painters, electricians, plumbers and other contractors.

Taryn Dominie, senior director and head of industry for Orange Apron Media — The Home Depot’s retail media network — said the diversity of the growing soccer fan base mirrors that of its customer base, especially among its pro customers. “A good majority of our pro customers are multicultural, and [The World Cup] just gives us a way to really connect in a deeper, more meaningful way with those pro customers,” she said.

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Less than three weeks after officially launching in the U.K., OpenAI is looking to expand its ad pilot across Europe, accelerating the international rollout of its ad business.

The company is currently looking to hire a regional manager, ads solutions (EMEA), who will lead and scale OpenAI’s ad business across Europe, according to the careers page. The role, which requires a minimum of 15 years experience in digital advertising, media, tech and commercial leadership, is responsible for building out and heading up a regional team, as well as deciding strategies for the expansion, such as which countries to prioritize, which partners to work with — across agencies, tech, outsourced channel partners and resellers. While compensation has been listed, the role can sit in either the Dublin or London office.

Additionally, OpenAI is seeking six additional execs: a regional client partner and a customer success manager, each in Paris, Munich and Dublin, per the company’s jobs board — roles that will likely report into the EMEA regional manager, as the ads pilot gets underway across Europe. 

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