Category: In the News

This week’s Media Briefing looks at what publisher execs discussed during Digiday’s Town Hall held in London this week, regarding new ways to measure audeince value, the risks of blocking AI crawlers and more.

• Publishing execs discuss the latest attempts to find the right engagement metrics for the AI era.
• The New York Times and The Economist join publisher AI coalition SPUR.

As AI reshapes how audiences find and consume media, publishers are rethinking how to measure reach and make money, with no proven playbook yet. At Digiday’s Media Strategies London event on Tuesday, Oct. 13, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.

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As AI transforms how consumers search and shop, Wirecutter wants to be more than a product review site built on affiliate links.

The New York Times-owned brand is expanding into new verticals, story formats and editorial franchises that advertisers can sponsor, as it works to diversify its revenue and audience reach. Wirecutter’s motivation to expand is to find more ways to monetize and distribute its product recommendations, while reducing its dependence on search-driven affiliate commissions.

“Wirecutter has been on a pretty intense path of diversification. We have been focusing on diversifying our journalism, our audience model and our revenue model,” said Cliff Levy, deputy publisher of Wirecutter.

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