Category: In the News

This story was first published by Digiday sibling Modern Retail.

Tariff refunds continue to bolster the balance sheets of big retailers while consumers remain constrained by higher fuel prices and other macroeconomic factors.

Walmart has received about $2.9 billion in tariff refunds, the company’s CFO John David Rainey told investors in the company’s second-quarter earnings call Thursday morning.

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Discord is taking its ads business further down the funnel with its latest ad format, Play Quest+.

The format lets brands offer players rewards for completing in-game actions, such as finishing a match, completing a tutorial or playing with a friend. It marks a shift for Discord from simply putting brands in front of its highly engaged gaming communities to giving advertisers a way to drive — and measure — what those users do next.

Here’s how it works: Players accept a Quest and link their Discord and game accounts, allowing Discord to automatically track their progress as they play. Brands can then reward them for completing meaningful in-game actions, using Discord’s Social SDK and Events API.

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