Category: In the News

Curated Performance Marketing News – Consumer and Industry Trends-Affiliate Networks, Business Insights and more.

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

This week’s Media Briefing will break down how shrinking audiences are driving stronger conversions for some publishers’ commerce businesses.

  • Traffic down, commerce up
  • Condé Nast restructuring, Vox Media looking at selling, and more

Traffic down, commerce up

Even as traffic slips, some publishers are discovering a bright spot in their commerce businesses: smaller audiences are converting better.

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Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal

Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform.

Last month, The League launched its first LinkedIn campaign, “Network here. Find me on The League.” It worked with 10 LinkedIn creators — founders and entrepreneurs — who were also verified League members. It’s part of the dating app’s larger efforts to retool its media mix, exploring more niche channels outside of the usual suspects, like Meta and TikTok. The League declined to share specific media spend or marketing budget figures.

More intentional mindset

Increasingly, LinkedIn is catching consumer brand marketers’ attentions, said Noah Mallin, founder of Mallination, a marketing consultancy.

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