Category: In the News

As the industry gears up for agentic shopping, platforms like OpenAI and Google have been laying the groundwork to begin to make it possible.

Most recently, Google launched its Universal Commerce Protocol (UCP) — a foundational layer which looks to enable agentic shopping in the tech giant’s ecosystem.

So what actually is Google’s Universal Commerce Protocol (UCP)?

Google’s UCP is an open source standard for online shopping. Like any standardized protocol, it works as a universally accepted set of rules, specifically in this instance to allow different stores, apps and platforms to talk to each other in the same way. That includes products, prices, carts, checkout, payments and order status — all structured so systems can interact with each other without cumbersome, custom integrations every time.

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The U.S. Justice Department’s ruling against Google for monopolizing digital advertising markets has opened the door for publishers to seek compensation for claimed lost revenue.

Last April, the court ruled that Google violated U.S. antitrust laws by monopolizing the markets for publisher ad servers – with DoubleClick for Publishers (rebranded to Google Ad Manager in 2018) – and ad exchanges – via AdX – by tying the products together. The trial now moves toward remedies. 

Several major U.S. publishers have filed lawsuits against Google in New York City, claiming that the tech giant’s dominance over ad servers and exchanges made it difficult for publishers to use other platforms, and kept prices for publisher inventory low. They want to be reimbursed. 

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