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Amazon is laying the plumbing for agentic advertising with the launch of its MCP server in open beta, opening up its ad stack to AI agents.
The development was the subject of its flagship announcement at this year’s IAB leadership meeting, which provides a standards-based translation layer that converts natural-language prompts into structured API calls.
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TikTok’s U.S. future might be secured, but the app isn’t out of the woods just yet.
When TikTok confirmed its U.S.-China deal was completed on Jan. 22, it felt like the five-year-long battle had finally come to an end. But under its new majority American-owned entity, TikTok USDS Joint Venture, app outages, changes to its privacy policy, as well as concerns about the company censoring politically sensitive content, have already sparked backlash and worry among its users and creators.
Here are five charts detailing why TikTok’s existence in the U.S. under new ownership, isn’t as smooth sailing as it hoped, at least not yet.
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