It’s no secret that the avalanche of advertising that’s descended on consumers in the last decade has sent millions of them scrambling for ad blockers and other ad-avoidance tools.
Omnicom Media set out to dig deeper into the causes and the solutions around it, having brushed up against this topic in prior research it’s done over the last two years.
The resulting research has yielded a study called From Tuned Out to Leaned In: How to Combat Ad Avoidance, which Joanna O’Connell, chief intelligence officer at Omnicom Media North America, explained to Digiday in advance of Advertising Week, when the holdco’s media arm will present the research.
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