In the News Archives | Page 49 of 2268

How 3 brands are using TikTok Shop to expand abroad

This story was first published by Digiday sibling ModernRetail

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets.

Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company MBX and luxury resale platform Fashionphile — about how they are using TikTok Shop to expand internationally, and why they believe the momentum they have experienced on the platform in the U.S. will translate to success abroad.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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How beauty brands are popping up around World Cup festivities

This story was first published by Digiday sibling ModernRetail

Just when brand marketing seemed to have reached a fever pitch at the 2026 World Cup, more companies are finding their niche at the global event.

Beauty and skin care in particular have taken a bigger spotlight this year, exemplifying just how closely beauty and sports have become intertwined.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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